Case study · Dr. Different

Two dermatologists, fifteen creators.

A $30K paid campaign for a dermatological skincare brand in a claims-heavy category. We built it around two dermatologists to authenticate the ingredient story, then briefed fifteen mid-tier creators to carry it to their own audiences.

Start a project like this
$30K Campaign budget
2 Dermatologists
15 Mid-tier creators
The brief

Skincare is the category where a creator saying "this works" is worth less every year. Dr. Different leads on ingredients — claims that need someone qualified to make them, and that a creator repeating a brief can undermine rather than help. The campaign had to earn the right to make the claims before anyone amplified them.

17 pieces of content — two dermatologist, fifteen creator
$30K managed end to end, from sourcing to report
Every claim made by someone qualified to make it
What we did
  • Two dermatologists sourced, briefed and filmed
  • Fifteen mid-tier creators sourced and vetted
  • Rates, usage rights and disclosure agreed in writing
  • Creator briefs built on the dermatologist content
  • Content reviewed against the approved claims
  • A post-campaign report
How we ran it
01

Credibility first

The dermatologists were briefed on the formulations and filmed explaining what the ingredients do and who they suit — the content everything else pointed back to.

02

Mid-tier, not mega

Creators big enough to have a real audience and small enough that they still answer it, chosen for skincare-literate comment sections.

03

Brief the claim, not the script

Each creator received the dermatologist content and the claims they could make, and was left to say it their own way.

04

One team, one message

Sourcing, briefing, review and reporting sat with us, so the claim stayed the same from the dermatologist's mouth to the fifteenth post.

What made it work
  • In a category built on claims, the campaign's job was to earn the right to make them
  • The dermatologists did that; the creators carried it — reverse the order and neither works
  • Mid-tier creators with real comment sections beat reach bought from bigger names

Let's Chat!

Ready to build an influencer and social media program that actually reports back? Reach out and let's start a conversation.

Book a Free Strategy Call