Service

Ecommerce marketing.

Cross-channel marketing for DTC brands — Shopify, Meta Ads, email, and the funnel that connects creators to checkout.

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Overview

Creator content that performs organically often dies as a paid ad, and most brands never find out why. We connect the two ends: Shopify merchandising, Meta Ads built from the creator assets that already proved themselves, lifecycle email that catches the traffic those ads send, and a funnel view that shows where people actually drop.

Weekly Spend and ROAS reviewed against margin
Blended Reporting across paid, organic and email
DTC Shopify, Meta and lifecycle in one team
What's included
  • Shopify merchandising and PDP direction
  • Meta Ads built from proven creator content
  • Creative testing across hooks and formats
  • Email and SMS lifecycle flows
  • Welcome, abandonment and retention sequences
  • Landing page direction and testing
  • Funnel analysis end to end
  • Blended channel reporting
What you get
01

Funnel map

Creator content through to purchase, with the drop-off points named rather than implied.

02

Paid social

Creator assets turned into performing ad sets, tested by hook rather than by guess.

03

Lifecycle email

Welcome, abandonment and retention flows live and earning, not sitting in draft.

04

Landing direction

PDP and landing page changes prioritised by what the funnel data says is costing you.

05

Revenue reporting

Channel contribution, blended and by source, so budget goes where it returns.

How it runs
  1. 01

    Map the funnel

    We trace the path from creator content to checkout and name where people actually leave.

  2. 02

    Fix the leaks

    PDP, landing and checkout issues prioritised by cost, before more traffic is bought.

  3. 03

    Build the ads

    Creator content that already earned attention, cut and tested as paid across hooks.

  4. 04

    Set up lifecycle

    Welcome, abandonment and retention flows built to catch the traffic the ads send.

  5. 05

    Report blended

    One view of channel contribution, so spend follows return rather than habit.

A good fit if
  • Creator content performs organically but falls over as paid
  • You are launching and need marketing built from zero
  • Your email list exists but earns nothing
  • You want one team across creators, paid and lifecycle instead of three that blame each other
Common questions
Do you run the ad spend or advise on it?

We run it. Advising on creative while somebody else buys the media is how accountability disappears.

What budget do we need to start?

Enough to test properly — usually a few thousand a month in media. Below that the data is too thin to learn from, and we will say so rather than take the retainer.

Can you work with our existing Shopify build?

Yes. We direct changes rather than rebuild, unless the build itself is what is costing you.

Let's Chat!

Ready to build an influencer and social media program that actually reports back? Reach out and let's start a conversation.

Book a Free Strategy Call