Campaign strategy
Creator tiers, platforms, KPIs and budget split, agreed before a single message goes out.
End-to-end campaign management. We own the creator relationship from first outreach to final report, so the programme runs without you having to chase it.
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You approve the strategy and the creators. We do everything between: finding the right people, checking they are real, agreeing terms in writing, briefing them properly, reviewing every draft, paying them on time, and telling you afterwards what actually moved. Most programmes fail on the middle bit — the chasing, the half-finished contracts, the content that arrives off-brief. That is the part we own.
Creator tiers, platforms, KPIs and budget split, agreed before a single message goes out.
Every name checked by hand — engagement patterns, audience overlap, past brand work and anything that would embarrass you.
Rates, deliverables, usage windows and disclosure obligations in writing before production starts.
Each draft reviewed against its brief, with specific feedback where a revision is needed.
Reach, engagement quality, CPM, saves and shares, split by creator tier, with what to repeat and what to drop.
We agree the objective, the creator tiers, the platforms and the budget split. Nothing goes out before this is signed off.
We build a longlist, then cut it by hand — follower quality, comment authenticity, audience overlap and brand safety.
Rates agreed, usage rights and exclusivity defined, FTC disclosure written in. Nothing moves without it.
Every creator gets a brief for their audience, not a copy-paste. Drafts are reviewed before they publish.
A report that names which tier, which hook and which creator earned their fee — and what we change next time.
We have run 82 in a single two-month campaign. The ceiling is not outreach — it is how many briefs and drafts a human can review properly, and we would rather cap it than let quality slip.
Both, and usually a mix. Gifted seeding finds who genuinely converts; paid locks in the ones who do. Leading with paid alone is how budgets get wasted.
You do, for the usage window in the contract. We negotiate the term up front so you are not going back to renegotiate when an ad performs.
Ready to build an influencer and social media program that actually reports back? Reach out and let's start a conversation.
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