Service

Campaign analytics & reporting.

Dashboards, CPM and ROAS tracking, and reporting that turns campaign data into the next campaign.

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Overview

Most campaign reports document the past. They list impressions, add a chart, and leave you no better placed to decide the next thing. We build the measurement layer instead: dashboards you can open mid-campaign, attribution that survives a finance conversation, and analysis that says which tier, which hook and which creator to back next time — and which to stop paying.

ROAS Tracked per creator and format
CPM Benchmarked across tiers
Live Dashboards, not month-end PDFs
What's included
  • Dashboard build across paid, organic and affiliate
  • CPM, CPE and ROAS tracking
  • Engagement quality scoring beyond raw likes
  • Conversion attribution and UTM discipline
  • Creator-tier performance analysis
  • Hook and format analysis
  • Post-campaign strategy notes
  • Monthly and per-campaign reporting
What you get
01

Live dashboard

One view of spend, reach, engagement and conversion, open to you mid-campaign rather than after it.

02

Attribution model

Revenue mapped back to creator, content and platform, built so finance accepts the numbers.

03

Quality scoring

Engagement judged on saves, shares and comment substance, not a like count that flatters everyone.

04

Campaign analysis

What worked, what did not, and the reason behind both — written in sentences, not bullet points.

05

Next-step recommendations

Specific and actionable: back this tier, drop this format, retest this hook.

How it runs
  1. 01

    Audit what exists

    We start with your current tracking and name what is broken or missing before building on it.

  2. 02

    Build the measurement layer

    Dashboards, UTM conventions and attribution wired up so data lands consistently.

  3. 03

    Instrument the campaign

    Every creator, format and placement tagged before launch, because it cannot be fixed after.

  4. 04

    Analyse

    Performance read by tier, hook and format, with quality scored beyond surface engagement.

  5. 05

    Recommend

    A written view of what to repeat, what to change and what to stop funding.

A good fit if
  • Your reporting documents the past instead of directing the next decision
  • You cannot say which creator tier actually drives revenue
  • You need numbers a finance team will accept without argument
  • You are spending across channels with no blended view
Common questions
Do we need a specific analytics stack?

No. We work with what you have — GA4, Shopify, TikTok Shop, Meta — and fill the gaps rather than insisting on a rebuild.

Can you attribute organic creator posts to revenue?

Partially, and we are honest about where the confidence ends. Codes and links carry most of it; the rest is modelled and labelled as modelled.

How often do reports land?

A live dashboard throughout, a written analysis at the end of each campaign, and a monthly roll-up on retainers.

Let's Chat!

Ready to build an influencer and social media program that actually reports back? Reach out and let's start a conversation.

Book a Free Strategy Call