Case study · NatPat

Eighty-two creators, no cash budget.

A gifted-only seasonal campaign with a $50 product cap and no cash fees. We built an AI agent to run the outreach for 82 creators, and 80 pieces of content went live inside two months — a 98.6% fulfilment rate on product alone.

Start a project like this
82 Creators onboarded
80 Pieces published in two months
98.6% Fulfilment rate
The brief

NatPat's stickers and patches sell hardest in a short seasonal window, and the brief came with a hard constraint: gifted product only, capped at $50 a creator, no cash fees. Eighty-two creators had to be found, briefed, shipped to and followed up with inside two months — the volume that usually needs a team, or leaves half the product unposted.

Millions of views at a low CPM
$0 in creator fees
$50 product cap per creator
What we did
  • Creator sourcing and vetting for 82 creators
  • An AI outreach and follow-up agent built for the campaign
  • Gifting logistics and shipment tracking under a $50 cap
  • A brief per creator, with the disclosure written in
  • Content review before anything published
  • A post-campaign report by creator and format
How we ran it
01

Automate the volume, keep the judgement

Outreach, follow-ups and reminders ran through the agent. Choosing the creators, writing the briefs and reviewing the content stayed with a person.

02

Season-first sourcing

Creators were chosen for where their audience would be that month — outdoors, travelling, back at school — rather than by follower count.

03

One brief each

Every creator got a brief written for their own audience, with the product's one claim made simply.

04

Fulfilment chased daily

Each shipment carried a posting date, and the agent followed it up. Nothing was left to when they got round to it.

What made it work
  • The constraint was the point: with no cash to spend, the campaign had to be won on selection, briefing and follow-through
  • That is the part most gifted campaigns skip, and why most of them end with product in a drawer
  • Automation carried the chasing; people carried the relationships

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