Meta Ads · Paid Social

Creative and media buying, one team.

Ads that earn their spend.

We build Meta campaigns on creator footage that has already proved itself, then buy against it. The same team writes the brief, cuts the ad and reads the numbers — so nothing is lost in the handover.

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200+ Campaigns managed
32+ Brands scaled
Low CPM Efficient spend

Meta still has the data.

They have all the data.

Meta has the data that makes precise targeting possible. From demographics and interests to behaviors and lookalike audiences, you can build campaigns around real audience signals instead of assumptions. With lower-cost reach and measurable tracking, Meta ads give you a practical way to scale with clarity.

Meta ads summary
of a creator-led campaign

The creative

The ad is the targeting.

Meta decides who sees an ad largely from how people react to it. Which makes the creative the lever — not the audience settings everyone still argues about. These are the formats we test first.

Creator hook, first three seconds 3.1x thumb-stop rate

Problem, then product -38% cost per purchase

Unboxing, no script 2.4x hold rate to 15s

Side-by-side comparison +62% add to cart

Founder to camera 1.9x ROAS on cold

40+ Creatives tested per month

3–5 Hooks per concept

Weekly Creative refresh cycle

If your ads aren't converting, the problem is usually the system.

Many brands spend on Meta without a clear strategy, consistent creative testing or proper optimisation. That usually means low-quality traffic, wasted budget, and no idea which part was the problem.

The workflow

What we handle for you

We manage the full Meta ads workflow so you can focus on the business while your campaigns are actively monitored and improved.

Whether you need lead generation, ecommerce sales or support for a specific launch, we tailor the setup to the goal.

Book a free strategy call

Campaign strategy and planning Objective, audience, budget split and the number we will be judged on.
Ad copy direction and messaging angle The angles worth testing, written before any creative is cut.
Creative concept development Creator footage and statics cut per angle and per placement.
Campaign setup and launch Structured by intent, pixel and events checked, launched clean.
Tracking and conversion setup Attribution that survives a finance conversation.
Ongoing testing and optimisation Hooks, audiences and bids pruned weekly against the numbers.
Reporting and performance review What worked, what did not, and what changes next month.

How We Run Your Meta Ads

A Clear Process From Strategy To Optimization

Discover

We review your business, goals, offer, audience, and current performance. We look at what's been tried, what's working, and what isn't, so we can build a strategy that fits your actual situation instead of a generic template.

Build

We create the campaign structure, messaging angles, and creative direction. This includes defining your campaign objectives, audience segments, and ad formats, then planning the messaging and creative assets so everything aligns with your goals and brand.

Launch

We set up and launch with tracking and performance monitoring in place. We configure conversion tracking, test the setup before going live, and watch early performance closely to catch issues fast and start collecting data from day one.

Improve

We test, refine, and optimize based on what the data shows. We run structured tests on audiences and creatives, double down on what performs, and cut what doesn't, so your campaigns get more efficient over time.

Case studies

Results we've delivered.

Numbers matter. Here is what the campaigns produced, and the thinking behind them.

Influencer marketing · UGC

Eighty-two creators, no cash budget.

A gifted-only seasonal campaign with a $50 product cap and no cash fees. We built an AI agent to run the outreach for 82 creators, and 80 pieces of content went live inside two months — a 98.6% fulfilment rate on product alone.

82 Creators onboarded
80 Pieces published in two months
98.6% Fulfilment rate

Read the case study

Paid campaign · $30K

Two dermatologists, fifteen creators.

A $30K paid campaign for a dermatological skincare brand in a claims-heavy category. We built it around two dermatologists to authenticate the ingredient story, then briefed fifteen mid-tier creators to carry it to their own audiences.

$30K Campaign budget
2 Dermatologists
15 Mid-tier creators

Read the case study

Why us

Why brands move their Meta spend to us.

We don't just run ads.

Most agencies stop at running your ads. We don't, because we're operators who have built and scaled brands ourselves. We look at your offer, your funnel, your creative and your numbers, then build a system designed to grow the business — not just spend the budget. Sharper decisions, more relevant messaging, and a process built for real growth.

Book a free strategy call

Operator-led, not agency-led We built and scaled our own brand before we ran anyone else's.
Strategy before spend Offer, funnel and numbers first; the budget follows the plan, not the other way round.
Built around your funnel Ads are made for where they land — product page, landing page, checkout — not in isolation.
Outcomes over vanity metrics We report on purchases and cost per result, not reach and likes.
Creative and performance in one team The people who cut the ad read its numbers the next morning.

Frequently Asked Questions

Everything you need to know about working with us.

How is Digital Magnify different from other Meta ads agencies?

We're not an agency in the usual sense, we're operators. We've built and scaled consumer brands ourselves, running the same Meta ad systems we now run for our partners. We've lived the cash flow crunches after viral spikes, the inventory planning, the rating drops, and the work of turning one-time buyers into repeat customers. When you work with us, you're working with people who've solved real brand problems with their own money on the line, not an agency managing ad accounts from the outside.

What kind of brands do you work with?

We only work with brands we genuinely believe in. We're selective because we invest real time and energy into each partner. If your product solves a real problem and you're serious about scaling, we want to talk.

Do you guarantee results?

We don't make empty promises. What we can guarantee is the exact system and playbook we've used to scale brands ourselves. We work alongside you as partners, not advisors sitting on the sidelines.

How much does it cost to work with you?

Pricing is customized based on your brand, goals, and where you are in your journey. We structure deals to align our incentives with yours, we win when you win. Reach out for more information.

What if I'm just starting out?

That is totally fine! We've launched brands from scratch, so we know exactly where the expensive early mistakes are, and how to help you skip them.

Note: you'll need your ad account and store set up before we start.

How hands-on are you with the brands you work with?

Very. This isn't a course or a template. We work directly with you on strategy, content, creator partnerships, scripting, and scaling. We're in the trenches with you.

Let's Chat!

Ready to build an influencer and social media programme that actually reports back? Reach out and let's start a conversation.

Brands we have worked with

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